When work becomes passion and passion becomes reality / Interview Jacob Bundsgaard, mayor of Aarhus & alderman Marc pera Christensen / Go Green Aarhus 2017 / Theory U / The Yes! Municipality / Godsbanen Trailerpark / Furture Practice- Knowledge & Experiments / Entrepreneurial Portraits /City of ceres : How to build a City / Hope is Green / Aarhus University: Student Incubator / Let's Go Co-Create / Steps toward a Sustainable Future / Green Entrepreneurial portraits / Sustainable Footprint / Eco System /The Thornico Building / Spot a Wealthy Investor
ALL TRANSLATED BY :
THE CITY OF CERES
Create physical experiences in which you take over an empty building temporarily and be part of developing the character of the place. Three entrepreneurs from CeresByen share their experiences.
Last year, Aarhus Affairs published an interview with Rune Kilden, city developer, and Tommy D. Pedersen from Startup City who met up for the first time to discuss the temporary use of empty buildings. Since then their dialogue has been made a reality. In this interview, they explain what has happened since the last time we met, now joined by their new playmate at CeresByen Lars H. Kruse, initiator of Fodboldfabrikken. In hindsight the combination of beer and a football factory in a closed down brewery seems like a match made in heaven. The story of Ceres- Byen, however, started somewhere else. Rune Kilden had just been offered the use CeresByen when he met up with Tommy D. Pedersen last year. The network opened up and a mutual project slowly took form. In time Lars H. Kruse was invited into CeresByen with Fodboldfabrikken. The partnership was complete and the framework had been established but “how do you begin working with rooms that are in a state of limbo in a raw and grubby building?” thought Lars Kruse. The business plans got delayed and in the end the three entrepreneurs decided to move into CeresByen without having fully polished their plans. They needed to “try the buildings out”.
A WAY OF THINKING
Using buildings temporarily goes hand in hand with temporary project development. The news that entrepreneurs had moved into CeresByen generated interest and value but so did the general change of the venue. A disused brewery – a piece of Denmark’s history – develops itself into a new product. A new building. According to Rune Kilden, the property company, Olav de Linde has been at the head of many similar projects before, just like in 1996 when they transformed a boiler factory into a buzzing mecca of people and goods in Bazaar Vest. “For many years Olav de Linde has been working almost on their own developing empty buildings in this way but now a new generation is entering the scene with new ideas based on the same way of thinking”, says Rune Kilden. Entrepreneurs that are successful with the temporary use of empty buildings don’t just think about themselves, they also want to bring their experiences and concepts to the table. For this reason, passionate individuals that want to reside at CeresByen don’t get accepted without a screening. Can they kick the door down? Will they use their energy to further develop the place? If yes, the guidelines are clear and simple: Help yourself and others at CeresByen to develop the place and thereby generate value for your own company.
The time is now. Temporary development means that the end of the project should be reached in the not too distant future. The date that a project should be finished, or when a business should leave the building, is not always fixed but it goes for itself that the contract should have a short-term perspective. For this reason, Rune Kilden recommends everyone working within temporary development to work with simple and realistic goals. These goals make it possible to evaluate whether the project is going anywhere along the way and whether it already has a marketable direction. On the other hand, all residents of CeresByen should be open to trying things out and ready to remove the tent pegs with a day’s notice if needs be: “If they already have a list and a complete picture of how things should look on the other side of the finishing line then they are not open-minded enough”, says Lars H. Kruse. Stability lies in the support and inspiration from the other residents of CeresByen. It can be very beneficial for upcoming entrepreneurs to be in contact with the more established entrepreneurial milieu where they can get feedback and advice. “Startup City already had some experience with taking over and managing a building. It is important that there is both vision and management. It is not enough that someone that wants to, you also need someone who is able to carry it out”, says Tommy D. Pedersen. Inspiration and feedback are exchanged between the businesses with backgrounds in the entrepreneurial milieu at CeresByen. “Forget the idea of sponsoring”, says Rune Kilden and continues, “You have to pay the square metre price, even if you can’t pay rent”. Rune Kilden, Tommy D. Pedersen and Lars H. Kruse call the open innovation found at CeresByen “Capitalist Philanthropy”. As Tommy D. Pedersen says, it’s “not enough to produce heat if you don’t also generate some tension”. This means that new residents of CeresByen also have to possess drive and be ready to take action both for their own sake, but also for the sake of CeresByen.
CERES ANNO 2013-17
The constituents of CeresByen change and its residents move on. Seen in a greater perspective everything is temporary. Also when it comes to CeresByen. The fundamental focus on temporariness means that it is difficult to predict what will happen to CeresByen in the longer term – i.e. in 2017. “There will be different mutations of what we are doing at the moment”, says Rune Kilden, adding, “but it doesn’t make any sense to start speculating over how one can make the temporary more permanent”. Lars H. Kruse believes that it is also due to the fact that, “You can’t build up a long-term guarantee for coolness”. At CeresByen there is a group of entrepreneurs that affect the evolution of the buildings that they reside in. They know that their contracts are short-term and that the community is temporary but they also know that they are part of developing a new area of the city. It will first become clear how Aarhus can use CeresByen after they have been through a long process of building and gathering experiences. In this respect, Rune Kilden can see many parallels between urban and product development. “Taking over a building temporarily works in the same way as building a prototype. Each time we try something, we learn something”, he points out. When the temporary comes to an end, and experiences have been accumulated, the owners of CeresByen can begin to develop the buildings in a sustainable way – something that can survive in the long run. When that happens – and the temporary is taken away – the opportunities for permanent develop will arise.
← Back to frontpage